March 13, 2020

Dublin’s Docklands is set for a re-brand under Council plans to develop a tourist trail for visitors using smart technology.

As part of Failte Ireland’s Visitor Experience Development Plan (VEDP) for the Docklands, Dublin City Council will create an “immersive heritage trail” Mobile App aimed at highlighting the area’s industrial history.

Synonymous with modern apartment blocks and technology corporations like Google and Facebook, Fáilte Ireland and the Council are examining ways to bring more visitors into the area over the coming years.

As part of its market consultation, the Council plans to examine the possibility of using mobile apps, augmented reality and interactive technology to develop its heritage trail.

Since 2000, Dublin’s Docklands has seen a boom in construction with tech companies taking root in this historically industrial hub.

In recent years, a number of tourist or heritage initiatives have been launched in Docklands. There have also been calls for a Dock Workers Museum to highlight the area’s maritime history.

EPIC The Irish Emigration Museum opened in 2016. Last year, U2 were granted planning permission for the band’s visitor centre in Docklands. Last month, Windmill Lane Studios launched its own visitor experience.

The Docklands App aims to be available in 2021.

Information credit: The Journal.ie